What role does local SEO play in a small business and why should you pay special attention to it?
What is Local SEO?
Local SEO is an optimization process that helps your company or service rank better on Google.
Any business that has a physical location (grocery store, dentist, fast food restaurant) or provides services in a certain area (plumber, painter, gardener) can greatly benefit from local SEO.
Why is local SEO important?
Google is the dominant search engine in most countries, providing excellent opportunities for local SEO.
Imagine a scenario where your kitchen water pipes burst and you don’t have the contact details to call a plumber. The logical next step is to type plumber into the search engine to solve a sudden problem urgently, and then the importance of local SEO comes into play, in this case, plumbers who appear in the “local pack” have a much higher chance of being called to fix a pipe, which in the long run leads to a constant flow of clients through the organic rankings.
How to do Local SEO?
Do local keyword research:
The process of researching local keywords related to the area of your business. You can do this using some of the SEO tools such as Semrush, Ahrefs, and Ubersuggest which are paid or free Keyword Planner which also gives excellent results.
Explore competitors:
Research your competitors and see their strengths and weaknesses and the keywords they rank for, it’s a great way to uncover ideas for optimization.
Optimize your Google My Business profile:
Google My Business is a free listing where you can highlight your company’s details (mobile phone, address, services, pictures, products, menu), which Google will list in local search.
Optimizing the Google My Business profile is one of the most important factors when it comes to local SEO.
Here are some steps to optimize your profile:
- Set the correct time and address (update regularly if there are changes for vacations or holidays).
- Set in detail the services that your business offers (wi-fi, pet-friendly, rental bicycles).
- Regularly share photos and videos related to your business or service to present it as well as possible.
In conclusion, in the end, we can say that local SEO is very important for small businesses today and that all small business owners should take advantage of the opportunity that is presented to them.
Although it is not so revolutionary and complicated, Local SEO can contribute a lot. Hire Unitel Direct at Affordable price.
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